A woman who claims she is able to get out of parking tickets, jump queues and get free drinks because of her blonde hair was completely shocked by how differently she was treated while wearing a “serious bob” brunette wig.
DJ and influencer Jodie Weston, from London, says the new look meant people didn’t even hold doors open for her and she had a “completely different calibre of guys chatting her up”.
The 27-year-old, who likens herself to Marilyn Monroe, wanted to see what difference hair colour really makes so wore a wig to do her weekly food shop – and was taken aback by the results of her social experiment.
She explains: “I put a shorter brunette hairdo wig on during lockdown and wanted to see who I attracted.
“I attracted more of an accountant type guy or guys with glasses on.
“Then I noticed that people didn’t offer to help as much, I guess maybe they thought I had everything figured out.
“I think guys more so like to help out the “damsel in distress” don’t they?’
“As a blonde, more people were eager to help me and I definitely got more “cat calls” when I walked down the street. But as a brunette, I got a completely different calibre of guys chatting me up.
“It was more academic style guys but as a blonde, the men have always been more upfront and cocky.”
Jodie, who has appeared on Channel 5’s Rich Kids Go Skint, was born with dark brunette hair that was almost black but went blonde after a breakup in 2014.
She has continued to dye her hair lighter and lighter over the years and has maintained her platinum blonde locks since 2017.
She said: “I’m a born brunette, like really dark brown, almost black naturally. My blonde glam appearance happened gradually.
“It all started up with a breakup from the guy that I thought was the love of my life. You know how girls go through a breakup and then change their hair, so that’s what I did.
“I was always a brunette and proud but then I realised blondes have more fun. It’s like the Marilyn Monroe film Gentlemen Prefer Blondes.
“My personality is lighthearted and bubbly and that matches my hair. And when I had the more serious hairstyle, I was treated differently.
“But I think I am more judged by women as a blonde as girls are their own worst enemies. When I am blonde, girls judge me and think I am a bimbo.”
Jodie explained that she received more help from shop assistants when she was blonde – rather than when she wore the brunette wig.
After reflecting on her fun lockdown experiment, Jodie said perhaps the shop employees thought she was a ‘serious’ person, thanks to her brunette hairstyle – and she believes this may have been the reason people didn’t help her as much.
And the blonde bombshell also sadly revealed that she didn’t receive as many freebies when she had the more serious hairdo.
She added: “So with my more glam look, I definitely get more stuff for free, more people willing to help me out and go the extra mile.
“I wanted to do the experiment to keep myself entertained in the pandemic.
“I thought it would be a good idea to go out and see if people treated me differently, see if I got chatted up as much, see if people offered to help and see how people would judge me.
“Obviously I couldn’t go into bars to test out the theory as they’re all shut but I got the general vibe from the wolf whistling and how guys talked to me as a blonde.”
Jodie, who shares her glam life on her Instagram page, also made a video to discuss how she felt after the experiment.
She revealed she tried to “spice up” her weekly shop during what she described as this “horrendous, boring second pandemic”.
The star revealed she dressed as her usual glamorous self for one week and then the following week, revealed her new look as ‘Jodie 2.0’.
She said: “I had a brunette bob, glasses on my head, high neck top and long sleeves, more of a serious, academic, librarian vibe.
“I didn’t get any “oi oi’s” or cat-calls, or looks up and down when I walked through the store; no one undressed me with their eyes…
“However I did get stuck at the checkout for 10 minutes waiting for the male member of staff to ID me for the Red Bull I was trying to buy, it was so annoying.”
But Jodie admitted that her brunette look did appear to win someone over – as she got chatting to a “lovely guy” – through the screen – on the till next to her.
She explained that the guy – who told her he was a doctor – felt sorry for her because he could see how long she had been waiting.
She added: “It was a loss in terms of how long I waited at the checkout but a win because I attracted a different type of man to what I usually attract.
“When I went to the supermarket as myself, I got two “hey darling, how are you doing?” comments pretty much as soon as I walked through the door.
“But the worst part was that 75% of my time in the supermarket, I was being followed around by this really obvious security man.”
Jodie revealed she could feel someone ‘watching her’ and couldn’t believe that the security thought she was trying to ‘steal’ something.
She described the ordeal as ‘offensive’ and said the only good part was that her experience at checkout only lasted ‘ten seconds’ instead of taking ‘ten minutes’ like the week before.